Callum Borchers' Blog

Sociologically significant sports (and class assignments)

Final project: down and dirty with BostonDirtDogs.com

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That good, old Red Sox cynicism remains as strong as ever at BostonDirtDogs.com, championships be damned! The self-proclaimed most-read Sox blog on the Web maintains the knowledgeable but negative perspective that characterized Boston baseball fans for 86 accursed years, despite the fact that the local nine won it all in 2004 and again in 2007.

Consider the item (I can’t really call it a story or an article) that has sat atop the site since Tuesday, when the San Francisco Giants won the franchise’s first World Series since 1954. Below the pun-tastic headline, “Rent Owns,” and the photograph of MVP Edgar Renteria hoisting the World Series trophy were the following lines:

The Giants Win the Series! The Giants Win the Series!

And It All Happened Because of Red Sox Castoff Edgar Renteria
This Just In: The Red Sox Are Actually No Longer Paying Rent-a-Wreck’s Contract
Brian Wilson: A Zany Closer with a Real Personality, Not a Manufactured One
Giants Remind Us That We Once Had a Fun Bunch of Guys to Get Behind
… Before the Red Sox Marketing Machine Took Over the Team and the Nation
And By the Way, Lincecum Obviously Deserved the MVP

This entry is packed with a little of everything: a reference to Russ Hodges’ iconic call of Bobby Thompson’s pennant-clinching homer in 1951, a slightly-veiled shot at Red Sox closer Jonathan Papelbon, a not-at-all-veiled shot at team ownership. And then there are the seemingly-contradictory sentiments toward Renteria, simultaneously lamenting his poor play in Boston, in 2005, and the fact that he reinvigorated his career this postseason and led another team to a World Series title.

The post concludes with a cranky question: “Why can’t we keep shortstops like that?” 

Of course, most Red Sox fans don’t really miss Renteria — he’s batted .270, .250 and .276 the last three years — but that’s not the point. The point is his success in San Fran provides a chance to grumble, and no self-respecting Sox fan would forfeit such an opportunity.

Because it so accurately reflects the voice of Red Sox Nation, BostonDirtDogs.com became so popular within three years of its launch that Boston.com acquired it from founder Steven Silva in 2004. Part of the site’s masthead now reads, “BDD is a feature of Boston.com. The site is not produced by the Boston Globe sports dept.”

The relationship between between BostonDirtDogs.com and Boston.com is just one element of what should be a fascinating final project.

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Written by callumborchers

November 4, 2010 at 3:34 pm

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